Complete Contact Center ServicesYour business interacts with customers across several communication channels-including phone, chat, email and social media. We have experience using them all to express your brand personality.Read More
Inbound ServicesWe at Tecwhiz, take care of all your needs through our versatile brand care specialists who are experienced in different domains.Read More
Outbound ServicesFor lead generation, prospect qualification and more, our Brand Care Specialists have the communication skills to make your program a success. Read More
E-commerce Customer ServicesWe do more than customer service. We deliver outstanding customer experiences that reinforceand differentiateyour brand in the mind of your customer.Read More
Social Media Monitoring90% of customers find the features of social customer service extremely useful. Be there for them where they feel most at home with managed social media response.Read More
Interactive Voice ResponseThe difference between an IVR experience that proceeds easily through the process of reaching a caller's objective is not technology but design.Read More
Business Process OutsourcingBehind the scenes, Global Response provides services that are hardly talked about, but are integral to the operation of a business. Read More
Website DesigningOur web design process ensures you are getting the best possible design! We have developed an in-depth web design questionnaire to help gather your inspiration, so our design team can help create your vision. We offer unlimited revisions of the mock up design to ensure you are ecstatic about your new website!Read More
Software DevelopmentCustom business software development is designed to meet the individual need of your company. As an IT consultant I analyse the specific requirements of your application to determine the best technology to use for your software solution.Read More
SEO & SEMSearch engine optimization (organic SEO) is the process of taking one’s website and making it more visible in the organic search engine results with the purpose of generating a return on investment for your business.Read More
The web and software development Glosssary
AAs or Author's Alterations are changes made to projects...
Acknowledgment
The acknowledgment is part of a book's front matter...
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Wallpaper Design
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Additive Primaries
Colors that add up to white light...
Adjacent Caps
A big letter off to the side...
Adjacent Colors
Color wheel neighbors...
Agate
A standard unit of measurement found primarily in newspaper publishing...
Agate Line
Still used as a unit of measure in advertising space in some newsletters...
Alignment
A principle of design...
Alley
The space between some columns...
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Design books
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Self Help Fiction
Comics Children
Desktop Backgrounds - So Many Backgrounds to Choose From
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Artwork
In desktop publishing artwork is the pictures but sometimes it's the text too when we're talking about camera-ready artwork.
Asymmetrical
Not out of balance, but not perfect mirror images...
Balance
principle of design
Bleed
When any image or element on a page touches the edge of the page leaving no margin...
Block Style
Business letter formatting...
Blurb
One or more lines of text found between the headline and the body of the article...
Body Copy
The main text found in publications we read...
Booklet
A little book or brochure or catalog...
Border
A decorative frame...
Bottom Out
A type of text alignment...
Brainstorming
Thinking up ways to do things...
Busy
Too much can be too busy...
Byline
Identifies the author of a piece of writing...
Calendar
Countdown the days, weeks, months, or years with a calendar you create yourself.
Call Out
graphics and page layout component
Caption
graphics and page layout component
Center Marks
layout and printing term
Clashing Colors
Opposites that attract attention...
Clipping Paths
A way to ditch the background (and other stuff)...
Collaterals
Support materials for sales, marketing, and promotion...
Colophon
It's the technical specs of a book or magazine...
Column
Vertical page layout arrangement for text, images...
Column Dividers (Downrules)
layout term
Column Guides
page layout tool
Comp, Composite, Comprehensive
layout and printing term
Consistency
Uniform use of fonts, colors, alignment, and more...
Continuation Head
The headline after the jump...
Complementary Colors
Colors that complete one another...
Comp, Composite, Comprehensive
Putting all the parts together...
Contrast
One of the principles of design...
Contrasting Colors
Colors that might clash or compliment can contrast...
Computer Crafting (Creative Printing)
desktop publishing term
Coupon
Voucher for saving money...
Corner Marks (Crop Marks)
layout and printing term
Creep
layout and printing term
Creep Allowance
layout and printing term
Creative Printing
desktop publishing term
Crop Marks
layout and printing term
Desktop Publisher
Someone who does desktop publishing...
Deck
One or more lines of text found between the headline and the body of the article...
Deck
page layout component
Desktop Publishing
The page layout process...
Dropped Caps
Big letters dropped into a hole in a paragraph of text...
Crop, Cropping
layout and printing term
End SignM
page layout component
Emphasis
Creating a focal point...
Flush
A type of alignment...
Footer
Info at the bottom of the page...
Format
The organization of (or act of organizing) a hard drive, a digital file, a document...
FPO - For Position Only
A type of placeholder...
Frame (Border)
page layout component
Gestalt
How the sum of the whole is greater than the parts...
Graphic Design
It's visual communication...
Gray Text
It's not just a color...
Greeking
layout and type term
Grid
Invisible lines of support...
Guides
page layout tool
Gutter
Where two pages meet in the middle...
Gutter Jump
Text or images that cross the gutter...
Hanging Punctuation
Putting punctuation outside the text alignment...
Header
Where you sometimes find page numbers at the top of a page...
Initial Caps
The first letter in a paragraph, enhanced...
Kicker
Text that kicks you into noticing it...
Jumpline
Go here, you came from there...
Lorem Ipsum
Lorem ipsum dolor placeholder text...
Margin Guides
Dotted lines that represent the page margins of a document...
Margins
Usually empty space around the edges of the page...
Master Guides
Non-printing guides on master pages...
Masthead
page layout component
Mood Board
Prior to thumbnails, part of the design process...
Mug Shots
Pictures of people focusing on the head...
Nameplate
Where you put the name of the newsletter...
Nameplate
page layout component
Page Layout
Doing desktop publishing...
Pica
Unit of measurement sometimes used in page layout...
Principles of Design
Guidelines in arranging text and graphics...
Proximity
Also known as unity...
Signposting
Something to get your attention...
Spread
Closing color gaps or a pair of pages...
Book Jacket
Wraps around a book...
Pull-Quote
A specially formatted quote, pulled from a story...
Raised Caps
A bigger letter that rises up above the text (not dropped into it)...
Recto
page layout term
Repetition
Repeat a font style, a color, a placement...
Rule
It's a graphic divider...
Rule of Thumb
Better than a guess...
Ruler Guides
Non-printing guidelines that assist in precise placement of elements...
Running Headline
Headline or title that runs across the top of the page...
Standing Elements
Elements that appear on all pages...
Symmetrical
Type of balance that is visually the same side to side or top to bottom...
Template
page layout
Text Feathering
Forcing bottom alignment...
Tombstoning
Heads that line up horizontally in a multi-column layout...
Thumbnail
Small preview versions of images, sketches...
Magnification (Zoom)
page layout tool
Text Composition
Arranging and formatting copy...
Verso
page layout term
Vertical Justification
Aligning text...
Web Design
design and electronic publishing term
White Space
White space is the absence of text and graphics...
Zine
A self-published specialty magazine or fanzine...
Type Composition (Text Composition)
Arranging and formatting copy...
